Director, Campaign Management

Interpublic Group in Los Angeles, CA

  • Industry: Executive Management - Marketing/Public Relations
  • Type: Full Time
  • Compensation: $116,055.00 - 97,400.00 / Year*
position filled

The Director, Campaign Management is responsible for delivering successful audience-based programmatic media programs across a portfolio of Cadreon clients. The Director will provide thought leadership on audience strategies, optimization approach, and campaign architecture and will serve as a key lead in the expansion of relationships with our agency partners.?

This role requires a highly collaborative individual who is analytical and uses data-enabled problem solving capabilities to deliver flawless campaign execution ? meeting and exceeding client business goals and KPIs.? The ideal candidate will have deep experience in programmatic campaign management (display, video, mobile, social); extensive in-console experience with DSPs and exchange-based media buying; superior analytical thinking ability, excellent presentation /client servicing skills and experience managing direct reports.

Essential Functions

Team Management?

Manage campaign planning and account assignment processes across his/her unit
Mentor and develop his/her unit, including goal setting, collaboration, training, feedback reviews and other career development opportunities
Define allocation of portfolio management to his/her respective team with the approval of the Senior Director/VP, Campaign Management
Ensure that his/her team is fully trained on all aspects of campaign setup, optimizations, tactics, use of DSP tools, third party data well as the development of writing and presentation skills
Assist the product team with the design of tools to allow automated single-point campaign optimization
Partner with Programmatic Specialist team and interface with agency partners to align client objectives with performance goals and consumer destination/transactional experiences
Develop, evolve and refine the campaign management process
Proactively support the Senior Director/VP in hitting the revenue goals defined at the beginning of the year for this specific unit by looking for organic growth opportunities and new business opportunities within his/her cluster clients

Campaign Performance Management?

Maintain a deep understanding of Cadreon capabilities and our client business
Accountable for the success of cross-channel programmatic client campaigns
Execute all aspects campaign management processes ? campaign strategy; tagging recommendations; console setup; delivery management (pacing, budget, spend); analysis and reporting
Liaise between the campaign management team and other key internal groups on the account (marketplace, programmatic specialists, product, research/analytics, ad ops, and operations)
Help in designing and delivering performance updates, business reviews, new audience-based programmatic solutions and growth opportunity presentations to key agency contacts
Develop best practices for setting-up campaigns
Establish ongoing campaign-specific optimization strategies and tactics (audience and creative).
Design inventory bidding strategies to drive ROI+
Build and deliver client insight reports both quantitative and qualitative
Contribute to client business growth by identifying new opportunities that drive engagement, brand exposure and ROI+
Develop optimization strategies and tactics that will maximize client ROI
Design ?creative? best practices for various client and campaign types
Establish internal infrastructure and process to ensure 24/7 campaign monitoring
Deliver case studies on campaign successes to support efforts of agency partners and Cadreon Leadership Team

Qualifications

Education:

Bachelors degree

Work Experience:

7+ years digital media experience across display, video, social and mobile; a minimum of 2+ year?s in-console audience-based RTB media
Deep knowledge of digital media systems and tools (i.e. ad servers, attribution, tagging, ad verification)
Data analysis experience

Skills:

Proficiency in MSFT Office; deep experience with data analysis in Excel, including pivot tables and advanced functions
Experience with statistical toolsets a plus (i.e. SaS, Cognos)
Great technical proficiency with a marketing mindset and a fundamental understanding of dynamic media economics
Strong analytical, problem solving and critical thinking skills
Excellent written and verbal communicator
Forward / innovative thinker with ability to design / deliver within current capability, process, technology
Train entry level employees
Collaborative team-player yet comfortable with independence
Can multi-task, prioritize, and balance time across clients, multiple partner relationships and internal initiatives on a daily basis while maintaining a profound attention to detail


Associated topics: business, care, facebook, festival, media, newspaper, public, relation, relationship, social media

* Estimated salary


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